LEE COOPER LC08225.120

Lee Cooper is a British denim brand that was founded in London's East End in 1908 by Morris Cooper, a Lithuanian immigrant. The company is considered one of Europe's first and most authentic denim brands. Company timeline1908: Morris Cooper establishes The Morris Cooper Factory in East London, initially producing workwear.1914–1918: During World War I, the company switches its focus to manufacturing military uniforms and gear for the British troops.1930s: The company begins to specialize in denim jackets and trousers. At the start of World War II, it again manufactures uniforms for the British armed forces.1940s: Morris's son, Harold Cooper, takes over the company after his father's death. He shifts the company's direction from workwear to jeans and rebrands it as Lee Cooper, using his wife's maiden name, "Leigh," in the new title. The brand is at the forefront of bringing denim jeans to the UK market.1950s: Lee Cooper becomes the first denim brand to recognize the connection between music and fashion, working with rock and roll artists like the Rolling Stones. In 1953, the company causes a public outcry by introducing the first jeans for women with a front zip.1970s–1980s: The brand sponsors the Rolling Stones on tour, expanding its international reach. Lee Cooper becomes a go-to brand for rock stars and music fans.2008: Lee Cooper celebrates its 100th anniversary and supplies the denim jackets and suits for the British Olympic team at the Beijing Olympics.Present: Today, Lee Cooper is a global brand with a product range that includes jeans, t-shirts, footwear, and accessories, maintaining its "authentic British denim" heritage.