LEE COOPER LC08209.120

Lee Cooper originated in 1908 in London's East End as M. Cooper Overalls, a workwear company founded by Morris Cooper. It initially produced work clothes but shifted to military uniforms for the British Army during World War I. The "Lee Cooper" name was established later when Morris's son, Harold, took over the company and introduced the brand name "Lee Cooper". Founding: Founded in 1908 by Morris Cooper and Louis Maister as M. Cooper (Overalls) Ltd.Initial focus: Began by producing workwear for the South African market from its base in London's East End.World War I: The company halted workwear production to manufacture uniforms, kit bags, and rucksacks for the British Army.WWII and brand name: During World War II, the business was split to produce both workwear and military uniforms. In 1931, the company was renamed M. Cooper (Overalls). The brand name "Lee Cooper" was established later by Morris's son, Harold, when he took over the business.Modern identity: The company is known as the original British denim brand, with its East End origins influencing its global style and creativity. It is now owned by Iconix Brand Group.