Anua Skincare Collection Serums Sunscreen Cleanser Toner Lotion with Heartleaf Niacinamide TXA Centella Asiatica Azelaic Acid Vitamin C Rice Peach Lemon Extracts Soothes Cleanses Hydrates Brightens Repairs For All Skin Types Original Formula

Anua’s diverse range of skincare products is crafted to address various skin concerns, from dryness and sensitivity to dullness, blemishes, and sun protection. Each formula leverages key ingredients like heartleaf extract, niacinamide, vitamin C, and fruit extracts to deliver targeted results, ensuring your skin stays healthy, balanced, and radiant across all routines.​BENEFITS ACROSS THE COLLECTION​Sensitivity & Redness: Products such as Heartleaf 70% Daily Relief Lotion, Azelaic Acid 10+ Hyaluron Serum, and Heartleaf 77+Hyaluron Soothing Toner soothe irritation, calm redness, and strengthen the skin barrier.​Dark Spots & Dullness: Niacinamide 10% + TXA 4% Serum, Dark Spots Serum, Green Lemon Vita C Blemish Serum, Peach 70+ Niacin Serum, and Peach 77 Niacin Essence Toner target discoloration, brighten dull areas, and boost a natural glow.​Dryness & Hydration: Heartleaf 80+ Moisture Soothing Ampoule, Moisturizing Heartleaf 70% Intense Calming Cream, and Rice 70 Milky Glow Toner provide intense hydration, leaving skin plump and supple.​Cleansing & Pores: Heartleaf Pore Control Cleansing Oil (dissolves makeup) and Foaming Cleanser (deep cleans pores) work together for thorough, gentle cleansing.​Sun Protection: Heartleaf Silky Moisture Sun Cream SPF50+ shields against UV rays without greasiness.​Exfoliation & Freshness: 77% Heartleaf Clear Pad gently exfoliates and controls oil, refreshing the skin.​KEY INGREDIENTS​Heartleaf Extract: A star ingredient in multiple products, known for soothing sensitive skin and reducing irritation.​Niacinamide: Found in serums and toners, aiding in brightening, balancing oil, and improving texture.​Vitamin C & TXA: Target dark spots and boost radiance in brightening serums.​Fruit Extracts: Peach and rice extracts in toners and serums provide hydration and a natural glow.​Azelaic Acid & Hyaluronic Acid: Calm redness while hydrating in sensitivity-focused products.​PRODUCT POSITIONING​Anua’s products cater to all skin types, with special focus on sensitive, dry, dull, and blemish-prone skin. Lightweight textures, fast absorption, and absence of harsh additives make them suitable for daily use, fitting seamlessly into both morning and evening routines.​HOW TO USE GUIDELINES​Cleansing: Start with Heartleaf Pore Control Cleansing Oil (first step) followed by Foaming Cleanser.​Toning: Apply toners (Heartleaf 77+Hyaluron, Peach 77 Niacin, Rice 70 Milky Glow) with a cotton pad or hands after cleansing.​Exfoliation: Use 77% Heartleaf Clear Pad after cleansing 2-3 times a week.​Serums & Ampoules: Apply 2-3 drops of targeted serums (dark spots, brightening, soothing) after toning.​Moisturizing: Lock in hydration with Heartleaf 70% Daily Relief Lotion or Intense Calming Cream.​Sun Protection: Finish morning routines with Heartleaf Silky Moisture Sun Cream SPF50+.​INGREDIENTS HIGHLIGHTS​All products include nourishing basics like glycerin, sodium hyaluronate, centella asiatica extract, panthenol, and allantoin, ensuring hydration and soothing benefits. Concentrated key ingredients (e.g., 70-80% heartleaf, 77% peach/rice) enhance efficacy for specific concerns.