For a women, picking up the correct brassiere is as important as picking the correct outfit to go out. These give women confidence about her body and to herself, which gives her the boost she needs to express herself to the fullest. Therefore, knowing the brassiere suited best for you is a necessity. Like every other form of apparel worn by men and women alike, the brassiere industry has seen changing trends as always. Users are shifting to utility and comfort while picking their choice of bras. There has been an observable shift in the choice of brassiere among women in the last few years. There has been a sharp decline in the sales of padded and push up bras. This has been coupled with the rise in sales of sports bras, bralettes and T-shirt bras. More users are shifting towards simpler, comfortable, and easy to use options rather than picking up reinforced and often uncomfortable push up and padded bras. The Shift towards athleticism is also a contributing factor. There has been a noticeable shift in women's fashion towards a more athletic trend. Athletic cut pants are preferred over skirts. More and more females are ditching heels for sneakers in the workplace.
This trend has extended to the brassiere industry as well. Sports bras and T-shirt bras are the top options in women's bra choices. Both types have seen increased sales over the last few years, beating their more sophisticated counterparts. Simpler options are now being preferred over extravagant choices. There has been a significant reduction in brassiere types in the women's bra industry. Along with this, the sale of specifically directed bra types has declined sharply. Balcony bras and plunge bras have suffered severe hits in popularity. Users want comfortable and functional inner ware that is affordable at a lower price point. The bralettes and sports bras are more comfortable to wear and much less costly when compared to specialized bra types like push up or padded bras.
The focus is now on bright, seasonal colors in order to attract customers to the specialty brassiere types. Sellers have resorted to indulging in bright, seasonal themed women's bras that are eye-catching and appealing. Summer colors like pink, yellow and soft shades of blue are definitely hot trends now. The patterned brassiere is also a hot summer favorite in the women's bra industry. The detailed designs are also one more trend which is popular currently.
The market is shifting to softer, more comfortable fabrics. With increasing number of buyers opting for softer, comfortable to wear women’s bra options rather than heavy and detailed designs. Designers are shifting to using lighter and softer materials to create their new collections. Innovative designs have always attracted newer customers in every industry, and it's the same for women's bra department. Newer designs such as front fastening and halter neck bras and bra-lettes are popular options currently.