The term “simultaneous release” has been quite associated with tech companies these days, due to their ability now to release multiple gadgets in a short period of time. Mobile groups today throw press conferences of their new products with a 3 – 4 month timeframe and they often showcase more than one product for distribution. The means and expertise of these groups to make devices rapidly, not only show how advanced the technology has taken us, but also demonstrate how far and wide these companies can reach their different target audiences.
Asus, for one, has been notorious in using this strategy on their products, starting off their production of different laptops and tablets, before transitioning toward the smartphone category. The aspect of making devices for every single person pretty much embodies the "simultaneous release" agenda, the brand perfected in releasing their signature Asus phones.
When Asus announced their Zenfone series last year, the tech company went out of its way and produced three separate variants of the Asus smartphone. The Zenfone 4, Zenfone 5, and Zenfone 6 were all unveiled side by side, with a degree of uniformity as all models run on Android 4.3 OS and are equipped with the ZenUI. Design-wise and function-wise, the Asus phones are crafted to appeal the different tastes of their target audiences. Eventually, the Asus brand got to release the different versions of the Zenfone 2, including the Asus Zenfone Selfie, before going on the affordable side of things with the latest Asus Zenfone GO, and the first entry-level Asus Zenfone 2 Laser. With the current line of smartphones available on the market today, you can really be assured that there will be an appropriate Asus device for you.