Launched in 1984 by Unilever, the brand seeks to fill in all the gaping holes that are left unaddressed by the shortcoming of ordinary shampoo. The brand promises to give women expertly conditioned hair with an effective product line that is specially formulated to bring out the best in women’s hair. Their special conditioners are meant to coat each strand of hair in their developed conditioning formulas to revive, rejuvenate, and replenish the hair. With regular use, the effects should be permanent, leave one with naturally soft, smooth, and manageable hair. Furthermore, the brand understands that women have different lifestyles which cause different hair problems. They have developed 6 product ranges to encompass diverse issues. Some ranges do not only have conditioners, but treatments as well.
The brand’s line of conditioners strives to address the different hair problems of women, especially in the Philippines. Living in the city will surely expose you to extreme heat and pollution that can cause itchiness and dandruff. The Dandruff Free conditioner removes pollutants and nourishes the scalp to minimize itching due to dandruff. It also provides added protection from further dandruff by rejuvenating the scalp. In a hot and humid tropical country like this, it is common to have dry, damaged, and frizzy hair. The Dry Rescue conditioner moisturizes and revives hair to become softer and less frizzy for long-lasting smoothness. Sun-damage can also cause the hair to dry up and be dull due to extensive damage. Brilliant Black product line is meant to bring back the natural vibrancy of the locks, restoring the hair’s shine and bounce. Those who love to dabble in hair styling would understand the hazards of certain methods and product build-up in the hair. Cream Silk Damage Control is designed to repair the weak areas of the hair, stopping any further damage and, with long term use, prevents future ones as well. Ladies who freak out when they see lots of hair stuck to their combs or on the shower floor likely suffer from intense hair fall. The brand’s answer to that is their Hair Fall Defense product line which aims to moisturize, nourish, and strengthen the hair to lessen breakage and hair loss. Filipinas put extra attention on straight hair, which is why the brand’s Standout Straight is so beloved. It reduces static and frizz from the hair, leaving it naturally smooth and straight. Aside from their flagship conditioners, the brand has also extended their product lines to include daily treatments, leave-on conditioners, and vitamin treatments.