Founded in 1946 by Masaru Ibuka and Akio Morita under the name Tokyo Telecommunications Research Institute, Sony, as it is now known, is one of the world’s leading manufacturers in consumer electronics and broadcast and professional products. Known for their innovative and high quality products, such as the Sony camera, Sony netbook and Sony phones, the name Sony is created through the combination of the two words, sonus and sonny. Sonus in Latin is represented by the words sound and sonic while sonny means little son. This combination is used to describe the energy and passion towards unlimited creations and innovative ideas by a small group of young people. Easy to pronounce and read in any language, this new name has a lively ring to it and most importantly reflects the spirit of freedom and open-mindedness.
If you are in the market for a Sony camera, Sony netbook or a Sony phone, come on over to Lazada Philippines and browse through our extensive range of the latest and sleek Sony products.
Make.Believe with Sony
Sony’s “Make.Believe” campaign unify the company's efforts at communication, and reinvigorates the Sony brand. This campaign was intended to teach consumers about 3D and reduce misconceptions about the technology. As part of the campaign push, Sony conducted several thousand demonstrations in retail settings, allowing consumers to see 3D technology first-hand.
Experience Sony’s amazing products by availing today. Order at Lazada Philippines for a convenient shopping experience; payments may be made via credit card or cash on delivery. Secure shipping, manufacturer’s warranty, and 7-day return policy are issued.
Founded in 1946 by Masaru Ibuka and Akio Morita under the name Tokyo Telecommunications Research Institute, Sony, as it is now known, is one of the world’s leading manufacturers in consumer electronics and broadcast and professional products. Known for their innovative and high quality products, such as the Sony camera, Sony netbook and Sony phones, the name Sony is created through the combination of the two words, sonus and sonny. Sonus in Latin is represented by the words sound and sonic while sonny means little son. This combination is used to describe the energy and passion towards unlimited creations and innovative ideas by a small group of young people. Easy to pronounce and read in any language, this new name has a lively ring to it and most importantly reflects the spirit of freedom and open-mindedness.
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