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Breakfast

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NESTLÉ FITNESSE Honey & Almond 225g PACK OF 2
(6 reviews)
  • Crispy whole-wheat flakes breakfast cereal covered in honey with almond slices
  • NESTLE FITNESSE Honey and Almond won't disappoint in the yum department
  • Crunchy NESTLE FITNESSE flakes and a touch of golden honey combined with almond
₱ 278.00
TheBasics Original Muscovado Peanut Butter
(4 reviews)
  • All Natural Peanut Butter
  • sweetened with Muscovado sugar
  • no processed ingredients used in this product
  • no preservatives or additives
  • 6 months shelf life
₱ 299.00
Lady's Choice Real Mayonnaise 5.5L
  • Lady's Choice Real Mayonnaise is made with real eggs, soybean oil and vinegar
  • Soybean oil naturally contains Omega 3, a group of essential fatty acids
  • 5.5L
₱ 1,370.00
Nutiva Organic Superfood Chia Seed Black 907g
(4 reviews)
  • Nourishing People and Planet
  • Organic Superfood
  • Non GMO Project Verified
  • Certified Gluten Free
  • Vegan
₱ 1,295.00 -66%
₱ 3,755.00
Nutella Hazelnut Spread with Cocoa 900grams
(8 reviews)
  • Nutella
  • Combination of roasted hazelnuts, skim milk, and a hint of cocoa
  • No artificial colors
  • No preservatives
  • Hazelnut spread
₱ 650.00 -28%
₱ 900.00
Cocowonder Coconut Butter 250g
(1 reviews)
  • 100% Natural & Functional Food
  • Has 50% Dietary Fiber Content
  • Gluten Free & Non Allergen
₱ 246.00
Skippy Peanut Butter (Creamy) 1.36kg
(6 reviews)
  • Peanut Butter
  • Spread on the smiles with smooth
  • Creamy peanut buttery perfection
  • All natural
₱ 589.00 -2%
₱ 600.00
Nutella Hazelnut Spread 350g
  • Over 50 hazelnuts per 350gm Jar
  • Contains no artificial colors
  • Contains no artificial preservatives
₱ 499.00 -17%
₱ 600.00
Tooth Fairy Yema Spread Best Sellers' Pack
(6 reviews)
  • Made of highest quality milk ingredients
  • Tastiest Filipinos' favorite candy...the Yema now in a jar!
  • This combo pack is a combination of the Original Yema Flavor and the Cookie Crumble.
₱ 360.00
Nutella Hazelnut Spread with Cocoa 950grams
(1 reviews)
  • Nutella
  • Combination of roasted hazelnuts, skim milk, and a hint of cocoa
  • No artificial colors
  • No preservatives
  • Hazelnut spread
₱ 785.00 -13%
₱ 900.00
TheBasics Original Muscovado Peanut Butter (Set of 2)
(2 reviews)
  • All Natural Peanut Butter
  • sweetened with Muscovado sugar
  • no processed ingredients used in this product
  • no preservatives or additives
  • 6 months shelf life
₱ 468.00 -20%
₱ 585.00
Cowhead Premium Chocolate Milk 1L (Packs of 2)
(1 reviews)
  • 100% Pure Milk
  • Sweeter Taste than any brands
  • Has the "fresh milk" taste than other brands
₱ 540.00 -23%
₱ 700.00
Bob's Red Mill Premium Whole Ground Flaxseed Meal 453g
  • Flaxseed Meal has a mild, nutty flavor.
  • Contains a wealth of omega-3 fatty acids. 
  • Our flaxseed meal is cold milled to preserve the freshness and nutrition of its precious oils.
  •  Add it to smoothies, cereals, and baked goods for a wholesome nutritional boost.
₱ 598.00 -60%
₱ 1,500.00
Quaker Whole Grain Rolled Oats 1.2kg Old Fashioned cooks in 5mins
(2 reviews)
  • The Fiber In Oats may help reduce the risk of heart disease
  • Source of carbohydrates for energy. 
  • 1.7 times more protein than white rice
  • Has the ability of cholesterol-lowering power
  • Help reduce blood cholesterol levels
  • The most trusted brand of Oats 
  • Internationally known
  • Start your day with Quaker whole grained rolled oats that is very good for the health.  
₱ 400.00 -20%
₱ 500.00
Greenola Nut-Free Treats Set of 3
  • Thia set contains: 1 pack of 150g Greenola Superseed Granola 1 pack of 100g Greenola A-B-Seedy Trail Mix 1 pack of 100g Greenola US Pitted Dates  
₱ 410.00
Cowhead Pure Milk 1L (Packs of 2)
  • 100% Pure Milk
  • Sweeter Taste Than any brands
  • Has the "fresh milk" taste than other brands
₱ 415.00 -41%
₱ 700.00
Quaker Instant Oatmeal Original 800g Oats for breakfast
(2 reviews)
  • The Fiber In Oats may help reduce the risk of heart disease
  • Source of carbohydrates for energy. 
  • 1.7 times more protein than white rice
  • Has the ability of cholesterol-lowering power
  • Help reduce blood cholesterol levels
  • The most trusted brand of Oats
  • Internationally known
  • Start your day with Quaker oats that is very good for the health.  
  • Quick and easy to cook.  
₱ 320.00 -16%
₱ 380.00
Nutella Chocolate Hazelnut Spread 900g
  • Original creamy chocolaty hazelnut spread
  • No artificial colors, no artificial preservatives
  • WEIGHT: 900g
  • No artificial colors
  • No preservatives
  • Hazelnut spread
₱ 810.99 -32%
₱ 1,199.90
Bob's Red Mill 10 Grain Hot Cereal Pride of the Mill 1.41kg
  • Freshly Ground .
  • Contains wheat, corn, rye, triticale, oats, soy, millet, barley, brown rice, oat bran, and flaxseed.
  • May reduce the risk of heart disease and some cancers.
  • Made with flax.
  • All natural. 
₱ 395.00 -34%
₱ 600.00
Nutella Hazelnut Spread 900g Set of 3
  • The original hazelnut chocolate spread made from a combination of roasted hazelnuts, skim milk, and a hint of cocoa
  • Gluten Free, Peanut Free and Certified Kosher
  • Loved by both kids and adults
  • No artificial preservatives
  • No artificial colors
  • Great on Toast
  • Kitchen Staple
  • Tastes Great
₱ 1,995.00 -50%
₱ 4,000.00
TheBasics Coconut Sugar Peanut Butter, Set of 2
(1 reviews)
  • All Natural Peanut Butter
  • sweetened with Coconut sugar (Sugar free)
  • no processed ingredients used in this product
  • no preservatives or additives
  • 6 months shelf life
₱ 510.00 -20%
₱ 638.00
Tooth Fairy Yema Spread Cookie Crumble Flavor
(1 reviews)
  • Made of highest quality milk ingredients 
  • Gives you the best tasting Filipinos' favorite candy...Yema!
  • Great as a pasalubong
  • ZERO Transfat
  • Only 50 calories per 15gram serving
₱ 200.00
Bob's Red Mill Apple Cinnamon Granola, 12 oz
  • Whole grain ingredients
  • Good source of dietary fiber
  • Convenient on-the-go meal or snack
  • 12 oz. bags (3.4 lbs. total)
₱ 549.00
Nutella Hazelnut Spread with Cocoa (900 gram) Set of 4
  • Nutella
  • Combination of roasted hazelnuts, skim milk, and a hint of cocoa
  • No artificial colors
  • No preservatives
  • Hazelnut spread
₱ 2,600.00 -35%
₱ 4,000.00
ARLA Cheese Spread 500g
  • It's natural white is the result of purity of the cow's milk used and the lack of coloring agents.
  • It's flavor is mild salty and milky taste, making it absolutely perfect to pair with practically any food in the kitchen
  • We like it on plain, still-warm pandesal or mixed as a cheesy sauce with our favorite dishes.
  • 500g
₱ 460.00 -12%
₱ 525.00
Bob's Red Mill Organic Whole Grain Quinoa 453g
  • Nutrient-rich grain that is a wonderful source of iron and complete protein
  • Provides all essential amino acids and is a good source of dietary fiber
  • Ideal alternative for those following a vegan or vegetarian diet that are looking to increase their protein and fiber
  • Honored as a sacred crop by the ancient Incas of South America
  • Has a mild flavor well suited to pilafs, salads, soups, and stir fries
  • Thoroughly rinsed and air dried to remove naturally occurring bitter saponins
  • One (1) 453 g bag
₱ 1,019.00
TheBasics Original Muscovado Peanut Butter (Set of 4)
(2 reviews)
  • All Natural Peanut Butter
  • sweetened with Muscovado sugar
  • no processed ingredients used in this product
  • no preservatives or additives
  • 6 months shelf life
₱ 936.00 -22%
₱ 1,196.00
Skippy Crunchy Peanut Butter SuperChunk & Skippy Creamy Peanut Butter
  • NO Preservatives 
  • NO Artificial Flavors Or Colors
  • Skippy peanut butter
  • Crunchy
  • 48 oz
  • 7g Protein
₱ 1,240.00 -46%
₱ 2,299.00
Greenola Superseed Granola Set of 2
  • medley of quinoa, buckwheat groats, pumpkin seeds, sunflower seeds, sesame seeds, chia seeds, flax seed meal, desiccated coconut, cranberries, coconut sugar, spices
  • gluten-free
  • nut-free
  • vegan (no egg, no dairy)
  • naturally sweetened with coconut sugar
  • contains superfoods such as flax seeds, chia seeds
  • no added oil
  • baked til crunchy
  • Enjoy it with yogurt, milk, or snack on its own!
  • 150 grams per pack
₱ 440.00
Bob's Red Mill Gluten Free Quick Cooking Oats 907g
  • Gluten Free Quick Cooking Rolled Oats make a wholesome, hearty breakfast in as few as three minutes.
  • Our gluten free oats are processed in our dedicated gluten free facility and are tested to ensure purity.
  • Gluten Free Quick Cooking Oats make a delicious and healthy “instant oatmeal” alternative to the little packets other brands offer (those being loaded with preservatives and sugar). Add in extras like chia seeds, flaxseed meal, dried fruit, nuts, seeds—whatever ingredients you love in your oatmeal!
₱ 699.00 -30%
₱ 1,000.00
Nutella Hazelnut Spread with Cocoa (900 gram)
  • Nutella
  • Combination of roasted hazelnuts, skim milk, and a hint of cocoa
  • No artificial colors
  • No preservatives
  • Hazelnut spread
₱ 750.00 -25%
₱ 1,000.00
Good Shepherd Strawberry Jam 8oz (Clear/Red)
(1 reviews)
  • Use no artificial food coloring
  • Fine to taste
  • Yummiest Jam
  • Made in Real Strawberry in Baguio
₱ 386.00 -50%
₱ 773.00
Skippy Peanut Butter Natural Creamy 425g
  • Great taste comes naturally--spread the great taste of this creamy and delicious peanut butter
  • Pack of six 15-ounce jars
  • 100% natural, contains no preservatives, artificial flavors, or colors
  • With no oily mess and no stirring needed--just perfect for kids
  • More Skippy has been sold than any other peanut butter in the world
₱ 480.00 -44%
₱ 850.00
Tooth Fairy Yema Spread Original Small Jar
(2 reviews)
  • Yummy yema spread made more affordable!
  • It comes in a 255gram PET jar
  • Less sinful as it packs only 45 calories per 15gram serving
₱ 360.00
Quaker Quick Cooking Oats 800g
  • The Fiber In Oats may help reduce the risk of heart disease
  • Source of carbohydrates for energy. 
  • 1.7 times more protein than white rice
  • Has the ability of cholesterol-lowering power
  • Help reduce blood cholesterol levels
  • The most trusted brand of Oats
  • Internationally known
  • Start your day with Quaker oats that is very good for the health.  
  • Quick and easy to cook.  
₱ 320.00 -16%
₱ 380.00
Nutella Hazelnut Spread 200g
(1 reviews)
  • The original hazelnut chocolate spread made from a combination of roasted hazelnuts, skim milk, and a hint of cocoa
  • Gluten Free, Peanut Free, and Certified Kosher
  • Loved by both kids and adults
  • No artificial preservatives
  • No artificial colors
  • Great on toast
  • Kitchen staple
  • Taste great
₱ 320.00 -38%
₱ 520.00
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All natural, no preservatives. Following the brand’s theme, our peanut butter only consists of basic ingredients and at its raw forms. The bad components of regular peanut butter are usually the sugar and oil they add in. For this version, ...
All natural, no preservatives. Following the brand’s theme, ...
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Power Up With Breakfast Foods

The popular adage “breakfast is the most important meal of the day” couldn’t be more common in households, but the real importance of it often goes unsaid. As the world spins faster and schedules run tighter, more and more people are skipping out on breakfast to gain a few extra minutes of sleep or a leg up on the morning commute. However, it is still widely recommended by nutritionists that people consume a proper breakfast. As one of the first things done upon waking up, breakfast sets the body’s tone for the rest of the day. After a whole night of not eating anything, it is literally meant to “break the fast” that is done when one is asleep. Just as a good driver fills up the car tank before a long trip, breakfast is meant to wake the body up with essential nutrients to stay powered for the rest of the day. This energy boost provides momentum, allowing one to function at top performance until the next meal. Having breakfast has proven long-term benefits on the body, such as improved memory and concentration levels, and reduced chances of obesity.


Breakfast in the Philippines

As a constantly hungry carbohydrates-loving people, Filipinos have a distinct way of having breakfast. Like most of our meals, there is a dominant carbohydrate to be consumed. The most popular breakfast staple is the cold cereal. Kids and parents alike love this quick, fuss-free meal. Kids like it for its fun shapes and sweet taste, while parents purchase it for its convenience and nutrition. There are less processed fibre-rich cereals made for weight-watching adults who want something healthier without scrimping on flavor. Granola is a more organic alternative made out of oats, nuts, and honey. It is baked to a crisp, and is mildly sweet. Protein bars and instant oat drinks are favored by those living a fast-paced lifestyle as it offers an energy boost on limited time. However, it is should be consumed with other foods or eventually followed up by a full meal to ensure that one’s nutritional requirements are met. Breads with jams, jellies, and spreads are also quite popular among Filipino households as they are easy to make and very tasty. The most important meal of the day has become even more convenient thanks to the availability of breakfast foods online. Scroll through the offered products for an effortless shopping experience.

    Breakfast Meals

  • Cold cereals: These are the traditional processed grains eaten for breakfast. They are typically sweetened and flavored, and are served in a bowl with milk or yoghurt. The healthier cereals are less processed and chewy with minimal flavoring.
  • Granola: A healthy and organic alternative to cereals, this is made up of rolled oats, nuts, honey, and puffed rice. These are baked to be crispy, crunchy, and golden brown. These can be consumed dry or with milk, and are often accompanied by mixed berries and fruits for added flavor.
  • Protein Bars: This type of breakfast food or snack is primarily for athletes or people on the go. These are packed primarily with protein and a few other nutrients to give consumers a quick energy boost if they cannot spare time for a full meal.
  • Mixes: Pancakes and waffle mixes are favored among families because they offer a quick and easy way of cooking for a lot of people. The flour mix is pre-blended by the brand, and consumers simply add water and/or eggs to create the batter.

    Breakfast Add-ons

  • Jams and Jellies: These are primarily made out of fruits for a sweet and zesty taste. They are clear, gelatinous, and easy to spread over bread, pancakes, and waffles.
  • Spreads: These refer to other types of non-fruit add-ons such as chocolate spreads, peanut butter, mayonnaise, and the like. These are typically sweet or savory spreads.
  • Instant Breakfast Drinks: This is an alternative to those who want a quick breakfast. Typically, these are oatmeal drinks that consumers drink right out of the cup. However, it is recommended that they be consumed along with a protein for a more filling meal.