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Discovering Apple

Formerly known as Apple Computer Inc., Apple Inc. is a multinational corporation that manufactures consumer electronics, personal computers, software, commercial servers, and they also distribute digital media content like songs, apps, podcasts and videos. It was founded by Steve Jobs and Steve Wozniak on April 1, 1976. Apple’s core product lines include the iPhone smartphone, iPad tablets, iPod media players, and the Macintosh computers.


For more than two decades, Apple has been striving to be the best consumer electronics company in the world despite having rocky sales and a low market during the 1990’s. When Steve Jobs went back in 1996, he became the interim CEO after a year and became permanent later on. Jobs subsequently implemented a new corporate philosophy wherein all products must be recognizable and must possess a simple design, he started this with the new iMac in 1998.


The iAge of Apple

With the introduction of the Apple iPod music player in 2001 and the iTunes Music Store in 2003, Apple has established itself as a forerunner in consumer electronics and media sales trade. Apple pioneered in innovating and creating break-through products that people easily distinguish, leading it to drop the word “Computer” from the company’s name in 2007. Apple is now well-known for its range of iOS smartphones, media players, and tablet products that started with the iPhone, that was soon followed by the iPod Touch and then the iPad.


In 2012, Apple is the largest publicly merchandised corporation in the world by market capitalization, having an estimated value of US$626 billion as of September of the same year. In the following years, Apple has grown and produced better products for consumers.


The iSpecification of Apple Products

Apple equipped all of their products with their very own operating system called the iOS (for iPhone, iPad, and the iPod Touch) and the OSX for their state-of-the-art computers and laptops that easily became household names. Their consumer electronic products are now very sought-after by men and women of all ages with different states in life. Apple’s creations are products that are made for lifestyles of different kinds. He made Apple a need.


Apple is constantly evolving, and they see to it that they must also always innovate and bring something new within their products. A great example for this is the iPhone; the iPhone had very humble beginnings, and now it has come a long way from being just a simple cellphone. Apple came up with apps that a user can simply download (or buy) on their Phones, may it be to entertain them, or help them with daily activities and tasks. The App Store showcases apps that may be for a person’s productivity, entertainment, and other things that concern one’s lifestyle. Another good example of a great innovation is when they made their products more portable by making smaller or lighter versions without having to compensate the performance.


The latest Apple products now have amazing features such as the retina display, Wi-Fi and Bluetooth capabilities, Intel Core i5 for their computers, and 2.6GHz dual-core Intel Core i5 processor.